From Concept to Reality

At Rainfire Media, we don’t just design websites – we build businesses. We’re thrilled to share the story of Health Access Now (HAN), a startup with a transformative mission: providing transparent and accessible solutions for Americans struggling with prescription costs. We were their partner from the very beginning, taking HAN from initial concept to a fully functional e-commerce platform launched on June 1st, 2024.

Building a Brand and a Solution

Our collaboration started with crafting the core identity of HAN. We developed their logo, brand messaging, and overall visual language, ensuring it reflected their commitment to clarity and affordability. View the project here.

Headless Innovation with AWS

To power HAN’s unique offering, we built a custom application utilizing a WordPress Headless architecture with WooCommerce. This cutting-edge approach separates the front-end user interface from the back-end ecommerce functionality. This allows for a dynamic user experience while leveraging the robust features of WooCommerce.

NoSQL Agility on AWS

For scalability and efficiency, we hosted the entire application on Amazon’s Web Services (AWS) platform. Notably, we employed a serverless, NoSQL database architecture, ensuring a cost-effective and highly performant solution.

Empowering Users with Transparency and AI-powered Efficiency

HAN’s platform offers two key solutions:

• Patient Assistance Programs (PAPs) Navigator: This is where HAN truly shines. We leverage over 10 years of knowledge and data analysis to power our AI engine. This intelligent system identifies medications with PAP options that meet the enrollment requirements of the applicants. This significantly speeds up the process of getting specialty medications to patients that need it the most at deeply discounted rates. HAN’s system connects users to these PAPs, and provides a dedicated “Prescription Advocate” to manage the process for a low monthly fee, only charged upon successful enrollment.
• Free Pharmacy Discount Card: This card instantly lowers the cost of everyday medications up to 75% savings over retail. Users can search tens of thousands of medications on our platform and find the nearest locations to get their prescriptions filled.

Security and User Experience at the Forefront

Data security is paramount at HAN. We implemented industry-standard 256-bit encryption to safeguard user information. Additionally, the platform features a personalized dashboard for users to track enrollment status, manage healthcare providers, and access payment options.

More Than Just a Launch

HAN is the consumer arm of a larger company, Health Access Options, specializing in bundled support services for insurance agents. Their success with HAN validates their commitment to helping millions of Americans struggling with healthcare costs.

The Future of Health Access Now

This is just the beginning for HAN. Look forward to even more support services being offered directly to consumers through their innovative platform, with convenient delivery right to the patient’s door.

The Rainfire Media Difference

Our collaboration with HAN demonstrates our ability to take a startup from ideation to a fully functional e-commerce platform. We combined strategic branding with cutting-edge technology, including AI, to create a solution that empowers users and simplifies access to affordable healthcare.

Ready to build your business dream? Contact Rainfire Media today!