WooCommerce vs Magento vs Shopify

Choosing the right ecommerce technology is critical to guarantee the success of any ecommerce website. With so many robust ecommerce offerings, it can be challenging to choose. As you consider upgrading your existing ecommerce platform or switching to a new platform, we’ve outlined a few key areas to guide your investigation that can help you make an educated decision and provide stakeholders with the necessary information to make this serious decision. Click here to view the Rainfire Media  ecommerce development process that describes how we help you build your business online. Below we compare the top three of the most popular ecommerce solutions available, Woocommerce, Shopify and Magento.


The basics of Woocommerce, Shopify and Magento



Magento is a corporate-level e-commerce platform tailored to web development professionals and medium to large online stores. It offers one of the most robust feature sets in the field, which makes it ideal for stores with high expectations.


Shopify is an all-in-one e-commerce platform that enables you to create an online store, manage your products, and handle orders all within a single dashboard.


WooCommerce is an open-source e-commerce solution built on top of WordPress. It works as a WordPress plugin and enables you to run a functional online store. It offers all the features you’d expect from an e-commerce platform.


How popular the ecommerce platform is


Merchants use Magento ecommerce


Merchants using Shopify


2020 Live websites using Woocommerce


Free to monthly to annual costs

Public and Premium

$$$$$ - Minimal public site free, enterprise costs much more

Basic - <$1M Sales
Year = $40,000.00

General - $5-10M Sales
Year = $80,000.00

Advanced - >$25M Sales
Year = $190,000.00

From: $81.50/mo.

$$$ - Monthly rate plus transaction fees

Basic - $81.50/mo.
Year = $978.00

General - $127.00/mo.
Year = $1,524.00

Advanced - $344/mo.
Year = $4,128.00

Plus - $2,040/mo.


WooCommerce is a Free plugin used with WordPress CMS

Basic - FREE
Hosting = $7.00/mo.

Mid-Range - FREE
Hosting = $9.00/mo.

Advanced - FREE
Hosting = $12.00/mo.


Annual hosting costs

Magento Hosting

Community version need domain and hosting account additional costs. Premium offerings include hosting.

Shopify Hosting

Comes with a Free myshopify.com subdomain for all plans. You can hook up as custom domain name. Hosting included.

WordPress Hosting

Domain name and hosting not included. Additional investment required.

Store Size

Data storage limits




Sales Orders

Merchant orders processed





Plugins and additional functionality

Free and Premium


Free and Premium


Styles and theme variations

Free and Premium


Free and Premium


Data encryption security

Advanced Security

SSL Included

SSL Included


Traffic and website metrics

Analytics Included

Custom analytics tool build into Magento system

Analytics Included

Plus Google Analytics integration

Google Analytics

And multiple additional plugins i.e. Lucky Orange

User Friendly

Implementation learning curve

3/5 Stars

3 stars

Not recommended for novice users. Large learning curve.

5 Stars

5 Stars

Easy for novice users, good online support

4.5 Stars

4 Stars

Easy for novice users, advanced capabilities could be a challenge, good online support


Our overall evaluation from years of using all ecommerce platforms outlined here.



Magento feels more geared towards developers than regular users. The steep learning curve might be too challenging if you’re not ready to either hire someone to help you with the platform or have the required experience yourself.


Shopify is the way to go for users who don’t want to deal with a complicated setup process and need premium support. The service guarantees a smooth ride at the expense of a monthly subscription.


WooCommerce is the perfect solution for people who want to launch an online store and own their store and data, who aren’t afraid of installing a couple of plugins, themes, and working with WordPress overall.

Wrap Up

Each business is unique in its own right, and there are many factors and variables to consider when selecting the right ecommerce solution to meet your business needs. We have outlined a small subset of these here to help guide you in the right direction. This is just a starting place and that is where we come in. Things you should know about Magento – read about the Magento End-of-Life Options BLOG 

Contact Rainfire Media and tap into our expertise in ecommerce solutions to further your research and help you pick the right ecommerce platform for you. Let’s build something extraordinary together!