TeamRainfire Media

Industry experts at your service

Experience You Can Trust - Trust You Can Experience

Rainfire Media's core strength lies among its extremely talented and energetic team of designers, programmers, IT specialists, marketing gurus, copywriters, and producers with a broad range of backgrounds and training. Our team of specialists bring decades of experience and demonstrated success in their field. What unites these individuals is a genuine passion for new media and an unyielding desire to effectively apply leading-edge technologies with sound marketing strategies. Our vision is shared - to create media excellence with bottom-line business results.

Rick RomanoPresident | CEO

Rick has over 25 years of marketing media and technology experience. As one of the initial adopters of emerging Internet technologies dating back to the early 90's, Rick is a recognized leader in business operations utilizing Internet technologies and multimedia. The Founding Partner and CEO of AspenMedia, a full-service marketing communications agency established in San Francisco in 1994, Rick has been highly successful working with customers from all disciplines and business models. His past clients include ecommerce retailers, manufacturers, professional service providers, major market radio stations, enterprise web platforms, and consumer brands. Rick has had the fortune of working with international F-500 companies and household names, such as Bank of America, Yahoo!, and GE, and has helped build emerging brands from concept to launch.

Leila RomanoVice President | COO

Leila has a multidisciplinary background in business development and marketing. Early in her career, Leila was the Brand and Product Development Director for an international manufacturer and wholesaler in the personal care market. Leila helped manage the business as COO with Rick for over 20 years, and served as a lead account and project manager providing clients with marketing services from concept development, strategy, planning, and execution. As an accomplished writer and wordsmith, Leila published a women's lifestyle magazine in Orange County, California for several years. Her ability to effectively write business, technical, and creative copy is an invaluable asset to our clients.

Sanjeev LalchandaniVirtual - CTO

Sanj wrote his first computer program at the age of 10 and from that point onward, naturally excelled at the art of programming and building algorithms to solve problems. He received his bachelor's degree from the University of California at San Diego (UCSD) in Applied Mathematics and Scientific Programming. He then successfully completed examinations 100 and 110 for the Society of Actuaries and the Casualty Actuarial Society in New York. These achievements are the equivalent of a Master's Degree in Mathematics. Sanj started his professional career in New York city where he successfully built long term relationships with his existing client base. He is a senior level, software architect and developer with extensive professional experience designing, developing, engineering and implementing solutions since 1995.