UI/UX Design

Web design is not only about the look and feel of the brand on the web. It’s also about making your customers’ journeys easy and intuitive, as they are learning more about your products and navigate through your services online. Our ultimate goal at Rainfire Media, is to make your users engage with your desktop or mobile application.

UI/UX infographic chart
UI/UX design sketches

Client: AutoBid24-7

Services: UI/UX development, Native  Android and iOS App, Hybrid html5 web application

Website: AutoBid247.com

Native Mobile, Android, iOS, Desktop Application UI/UX

Usability is our specialty and is the core of application development at Rainfire Media. We are always focused on the overall goal to move users through the UI/UX to the sales funnel for conversion either as data capture or a purchase decision. We develop interaction models, user task flows, and UX/UI specifications and standards. These scenarios, interaction models, and screen designs are presented to all stakeholders and tested to ensure a positive end-to-end experience. Our creative team and UI/UX designers incorporate the visual identity of your application into a logical display for your users. Our process defines how the logical flow of information and interactivity will be presented to your users.

UI/UX Approach

The user interface (UI) on any application plays a huge role in its success. More than that, the UI is the application for users. When users engage with the application, they expect it to guide them, make it easy to navigate, and complete tasks faster. The application functionality is communicated to users by the UI. The well-designed Interface plays a vital role in the overall user experience (UX), making your application intuitive and flexible. It can also help communicate the uniqueness of your brand.

To ensure smooth development and easy expandability we follow a set of guidelines that provide an overview of design patterns, fonts and styles, layout structure, color palette and a list of technical considerations and constraints. By investing in UI design, we can boost your ROI significantly as you enhance the UX making your desktop and mobile applications functionality more accessible and intuitive. If you’re looking for the best-in-class UI/UX design, you’ve come to the right place. We look forward to partnering with you to create applications that are second to none.

Information Architecture Chart

Our Process

User Experience (UX) design for digital marketing of products is a series of testing, prototyping and enhancing, which requires an in-depth understanding of your market, competitors and your target audience. User Experience Design (UXD or UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product

  1. Discovery
    Requirements gathering: user personas, key use cases, current pain points, business goals, industry best practices.
  2. UI/UX audit
    Equity analysis, areas of opportunity, takeaway synthesis, ADA accessibility check, WCAG 2.0 W3.org accessibility check, competitive analysis.
  3. Wireframes/Layout
    Information architecture, UX map, low-fidelity wireframes, draft clickable prototype.
  4. Visual concept and style application
    Visual direction, mood-boards, UI concept of the key screens. Applying a visual concept approved on the previous stage to the rest of the screens. High-fidelity clickable prototype.
  5. Motion and iconography
    Motion studies of the interface behavior, iconography and illustrations.
  6. Assets and guides
    A consistent library of UI elements (UI Kit based on atomic design methodologies), consultation with development team, iconography and illustrative guidelines when needed.


Our design UI/UX team consists of seasoned experts who have designed and developed hundreds of user interfaces for established business as well as start-ups.  Our process starts from competitive analysis to interactive prototypes, Rainfire Media implements engaging and simple-to-use interfaces. Our user-friendly prototypes help companies achieve quantifiable business goals through output that captivates the customer and sets them apart from the competition.