Your Brand is Unique – Let it Shine! Brand books are the repository of all things creative that make up your brand and business identity.  But why does your business need one? It’s simple – because they are the one tool that keeps all of the marketing communication and brand

A website is like a dinner menu. You want to provide just enough variety so every guest can enjoy their meal, and yet you do not want to overwhelm them with too many choices or flavors that seem to contradict one another. One would never serve sushi with spaghetti and

Omnichannel Retail Marketing Omnichannel – also spelled omni-channel – is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. In 2018, worldwide ecommerce revenue reached nearly $2,300

Logical User Interface Design Starts Here Creativity is a planned event at Rainfire Media. It’s not just painting a pretty picture that you like and hoping that your audience will like it too. A lot of research and planning goes into every project we design for our clients. Much of

WordPress the Good, the Bad and the Ugly.When you want to develop a WordPress website, you open yourself up to an incredible universe of possibilities. That is both a good and bad thing. In just a few clicks users have the ability to extend functionality and capabilities with ease. In

Magento is Closing the Doors on Magento 1 As the end-of-life date approaches for Magento 1, merchants still operating on the system should begin to think about what steps they need to take now to ensure a smooth transition. Magento 1 will cease to be supported at the end of June