The Architecture of Information

Creativity is a planned event at Rainfire Media. It’s not just painting a pretty picture that you like and hoping that your audience will like it too. A lot of research and planning goes into every project we design for our clients. Much of what we do is relatively simple but even the business logo is planned out in this fashion. One of the most challenging if not “The Most” challenging creative development projects is building a user interface for web, mobile and desktop applications. This is also known as Information Architecture that includes user experience (UX) and user interface (UI).

Information architecture is the logical organization of content and how that content is made accessible to the users for consumption. UX is how the user feels about the interactions with the data and how comfortable the human experience is, what the colors are, is there enough contrasting elements, are the fonts easy to read and understand etc. UI is the actual organization of content and data and how the user interacts with that through buttons, links, page layouts and logical structure.

Content takes the form of textural information, images, video and audio. Understanding how users consume this information is a key to developing a visual flow or architecture of how the information structure is built. This is the main starting point of interactive planning. It allows Rainfire Media to visually communicate the logical progression and consumption of content to our clients and acts as a guide for our development team to then build the UI/UX for the application under development. This also identifies what content is on hand, what needs to be generated and how it will be delivered to the user. This is the core document for software development and takes a specialist to produce the architecture with intimate knowledge of the systems and client goals. At Rainfire Media we have several of the best information engineers in the industry on our team so you can be assured of the highest quality applications built following best practices.

Contact us today and we will help you achieve those professional results you expect when building your next Website, Mobile App, or Desktop Application.