Create a network of fishing report sites nation-wide to provide the outdoor sportsman with relevant, accurate, and current information, products and services supporting the challenges encountered in pursuit of their sport.


• Have the ability to quickly deploy each site to it's new region and operate all sites from a centrally located database.

• Provide access to this database to all fishing outfitters, charters and landings that would allow them to upload data dynamically 24-7.

• Provide a unique experience for each regional hub site so that no one property would look the same but all fall into the network family of sites

• Develop a strong design strategy that was flexible enough to adapt to changing graphics and regional content styles.

• Create a dynamic UI/UX that could provide unlimited layers of access to the data.

• Design and deploy new sites with a minimal application of resources.

Big Idea

Our sites should be dynamic in look as well as content. Engaging the user at multiple levels without having to re-educate the users as they travel between sites in the network.


• Designed and deployed 14 sites in a 6 month time period.

• Established new traffic to each site through extensive Social Media exposure.

• Provided access for fishing industry users to each site database through a new CMS and increased the user base 400% within the first 9 months.

• Expanded into 5 states and 9 regions.

Creative Services Provided
• Website Design
• UI/UX Design
• Custom Illustrations
• Photography
• 2D Animation
• Messaging/Copy writing
• Trade Show Booth Design
• Marketing Collateral


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